2023 is less than a month away—what are you doing to level-up your game for the new year? We’ve created a list of tools you can use to help your business, from graphic design to the latest info on the housing market!

Canva

As you’re business planning, what are you doing to sharpen your brand? One of the easiest tools out there: Canva.

You needn’t be a designer to have well-designed materials and social media! Just search their library of templates: “for sale,” “just listed,” etc., and you’ll find dozens of sharp templates to plug your own images and text into.

Can you keep a secret? We use it all the time.

MAR’s Weekly Pulse

Do you know your market stats? Keep your knowledge up-to-date so you can advise your clients of current housing market trends with MAR’s Weekly Pulse! Brought to you by our Research team, this is the most up-to-date info on the local market—pulled fresh each Monday! Check it out here, and watch for shareable graphics on our social channels—we’re on Facebook, Instagram, LinkedIn, and Twitter.

Monthly Housing Market Webinar

While you plan for next year, mark your calendar for the third Thursday of every month—our Research team hosts a free webinar for you to learn about the latest market trends and decipher the data for you to guide your clients!

The next one is December 15. Register now!

User Generated Content

You already know a good testimonial is gold. Think of user-generated content (UGC) as a living testimonial! For example: would your clients be willing to snap a quick selfie-video saying “We love our new home!” for you to share? Sharing their point of view as the client has the power to show an authentic experience with you!

Instagram Reels

If you are on Instagram, you know reels are the hot content to post. But how do you make a reel worth watching? Here is a snapshot of some best practices we use when creating reels:

• Leverage hot topics–Mortgage rate impacts? Hot takes on market shifts? Relatable real estate humor? Try it!
• Use the trending sounds, effects and filters options when editing your reel
• Use hashtags – accurate and descriptive
• Use content you already have to practice getting familiar with the platform
• Activate your community! Tag supporters, and engage with comments

The benefit of reels? The algorithm is designed to deliver content to people who may not be following you, AKA new potential clients! For a deeper dive into Instagram reels and the algorithm, watch this video from Hootsuite!