Tech Byte 2017

 

 

Consumers are finding new ways to obtain real estate information online, which can be detrimental if it’s not accurate, and may change how they see the value of a REALTOR®. It also puts consumers at risk for cyber security issues. Technology has also changed what consumers are looking for in a home. At Tech Byte 2017, you will learn how to protect yourself and consumers from inaccurate information online and potential cyber scams, and understand the smart home technology demand.

 

 

COST/LOCATION

6 CE Credits for $49  (over $130 value)

The Machine Shop
300 2nd St SE
Minneapolis, MN 55414
Map

Limited seats, folks. Registration is now open


SCHEDULE

Registration/Expo | 8:00 – 9:00 a.m.
Session 1 | 9:00 – 10:20 a.m.
Session 2 | 10:40 a.m. – 12:00 p.m.
Lunch/Expo | 12:00 – 1:00 p.m.
Session 4 | 1:00 -2:20 p.m.
Session 5 | 2:40 – 4:00 p.m.
Happy Hour | 4:00 – 5:30 p.m.

*Lunch will be provided


SESSIONS

What Buyers and Sellers Want | Nobu Hata | 9:00 – 10:20 a.m.

Technology and constant access to information has shaped the way consumers deal with real estate and the value they see in REALTORS®.  Learn consumer trends, what they’re searching for online then learn how to help buyers and sellers of today and tomorrow navigate the online world of real estate.  The new value proposition of REALTORS® is doing what technology cannot and to earn the business of buyers and sellers before they embark on their real estate journey.

This course has been approved by the MN Commissioner of Commerce for 1.5 hours of real-estate continuing education.

 

Cyberscams: Protecting Clients and Listings | Nobu Hata | 10:40 a.m. – 12:00 p.m.

The role of an agent during the transaction with their clients and listings has changed as technology has taken over more and more of the process.  From social media protection to cyber scams and next generation transaction platforms, learn tips and tricks to protect clients and listings using technology and good old fashioned conversation, plus how to educate would-be clients before first contact and current clients during the transaction.

This course has been approved by the MN Commissioner of Commerce for 1.5 hours of real-estate continuing education.

 

Smart Home Technology  | Melanie | 1:00 -2:20 p.m.

This course is designed to teach real estate agents the basics of universal design, smart houses, and coming trends in real estate construction, as it affects construction and sales.  Smart home technology appeals to different demographics for different reasons. The aging of the Baby Boomer population, coupled with advanced technology, is changing both new construction and modifications to existing housing.  On the other end of the demographic chart, millennials and Generation Z behind them expect technology in every part of their lives. The pent up demand for new construction following the real meltdown and recovery, indicates there will be increased building of new homes in virtually every market. The desire for aging Americans to remain in their own homes means that builders, agents, and others in the industry will be challenged to find housing where people can age in place. Agents need to understand the demands of consumers, as well as how to demonstrate the benefits of universal design, coupled with technology, in a house, and see if it meets their clients’ needs. 

This course has been approved by the MN Commissioner of Commerce for 1.5 hours of real-estate continuing education.

 

Zapping Zillow | Melanie | 2:40 – 4:00 p.m.

One of the biggest challenges today for agents is contending with “values” consumers get from AVMs  (Automated Valuation Models), such as Zillow® and Trulia, which are now merged.  Buyers and sellers “know” that this information is correct—but professionals know that this information is often flawed.  On top of that, lenders are using AVMs to second guess appraisers, as well as using CU® (Collateral Underwriter) to challenge appraisers. Agents need to be on the top of their game to be able to explain, and demonstrate to consumers why a value from a local REALTOR® is much more reliable than a “zestimate” or other online value. We will also discuss how REALTORS® have access to, and can use RPR® (REALTORS® Property Resource) to provide accurate data to their consumers. 

This course has been approved by the MN Commissioner of Commerce for 1.5 hours of real-estate continuing education.

 


MEET THE SPEAKERS

Nobu Hata

An industry veteran since 1996, Nobu Hata is a student of marketing, communications trends, social media, and technology in the real estate industry having implemented and adapted various new school techniques to his successful brick and mortar business. Now The National Association of REALTORS® Director of Member Engagement, Nobu brings insight and context of agent, brokerage and association issues up the national pipeline and delivers value-added information down, both in-person and online.

 
 

Melanie McLane

Melanie McLane is a second generation REALTOR®, who is an appraiser, broker and educator. Recently awarded REALTOR® Emeritus status, she has been in real estate all of her adult life. She holds the following designations and certifications: ABR, CRB, CRS, EPRO, GREEN, GRI, RAA, RSPS, PSA, SRES, SRS; she is also certified as a distance instructor (CDEI) and is an Appraiser Qualifications Board approved USPAP (Uniform Standards of Professional Appraisal Practice) instructor. She has served as President of West Branch Valley Association of REALTORS®, District Vice-President for the Pennsylvania Association of REALTORS®, and has served on various National Association of REALTORS® committees, task forces and forums. In 2008, she was inducted into the REBAC Hall of Fame as an instructor, and in 2012, she was named RSPS of the Year. She has also been honored by her local association with REALTOR® of the Year, Spirit Award and Outstanding Achievement Award. She continues to list, sell, appraise and teach. 

 

EXPO

Meet 25 exhibitors during non-CE times. See schedule above. | List of exhibitors. 


CHANGE OF PLANS? 

Full refunds are available prior to October 10, 2017. Following this date, no refunds will be given.