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Real Estate Tech Tank (RETT) is a bunch of real estate types (agents, lenders, title pros) chatting, collaborating and exchanging ideas about how technology can enhance their business. Whether you are a tech novice or pro, you will find something at RETT.
We'll be talking Wordpress at the next RETT. It's more than a free blogging website, folks. From full-fledged websites to Google optimization, it's the perfect solution for REALTORS® looking to get onto the web quickly and easily. We'll discuss, demonstrate and give you tips to get your site noticed!
Time and Date: 1 p.m. – 3 p.m., Thursday, September 16
Location: MAAR Office
Facebook.com/rettmpls | Twitter: #rett
Real Estate Tech Tank Tip from Nobu Hata: Bit.ly
What is it? Bit.ly is a free URL shortener with an origin based in Twitter. There was a need for services to shorten lengthy URLs into the 140-character limitation and bit.ly became the best of the bunch. They're now the main shortening and syndication service of mainstream sites for CNN.com among others.
Tip: Start your free account, install the browser toolbar and use bit.ly to create customized website URLs for everything from your postlets.com (bit.ly/mlsnumber) listing page to individual pages from your website (bit.ly/sellerpacket). Use the URLs in Twitter, Facebook or even your email signature!
Advanced tip: Bit.ly has extensive tracking features. Once you've started your account, create multiple shortened URLs from the same origin website URL and track clickthroughs. From online to social media and even print flyers, you'll know pretty quickly what message is working where, all to hone your marketing efforts going forward.
Remember: Use it! Bit.ly is a trusted website, most likely more than your own. The links deactivate so periodically check on them more than 90 days out to refresh if needed. | http://bit.ly
Tip from Previous Week:
Dropbox.com
http://ustream.tv
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